Friday, February 19, 2010

In response to Doug K's question

Do you find yourself being influenced by e-marketing? What is the most effective way that this type of marketing gets your attention pop-ups, banners, etc.. Do you find yourself reading reviews before buying products?

Yes I do find myself being influenced by e-marketing, but who doesn't. Pop-ups dont really grab my attention, they actually annoy me, especially if you get three or more at one time. Some banners grab my attention more then others and allow me to click on them and go to that site or product thats being promoted. I love the fact that I can go to firms websites online and find the products and the prices that I'm looking for. I can easily pull up a few different sites and compare the same product, but the price may be cheaper at one place then at the other. Maybe the product that I'm looking for isn't even sold at a particular company and I see this while I'm at there site. This allows me to look else where for the product and also saved me time by not going to this place to find the product that they dont carry. I definitely find myself reading reviews before buying certain products, usually if its something that is electronic. I want the best product out there and the best price and if it has a lot of good reviews, the chances of me buying it are high. E-marketing is very useful and all firms should do it if they haven't yet.

Most big firms e-market their products and prices. Do you think more small businesses should e-market more if they don't already?

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