E-marketing refers to the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the internet. What is great about e-marketing? It gives marketers and customers the ability to share information.
Through firms websites, customers like myself are able to learn about the firms products and prices. This is definitely important for firms to have, especially with the interent becoming more used. The internet is even being added to most cell phones these days and if a firm doesn't have a website, then most customers will go to another company that does have a site. Websites also allow customers to provide feedback mechanisms through which people can ask questions, voice complaints, indicate preferences and even communicate their needs and desires.
I currently work at Target and this firm does have a website. Customers are able to go to target.com and look up our products and our prices. Our website also allows them to see if we carry that product in their local stores because there are so many targets out there and not every single target has the same products. Customers can also go to target.com and voice their complaints and make suggestions. These results come to our store and then during the morning huddles (team member gathering), we are read the results and come up with ways to improve if the feedback is poor.
The internet is being used more and more each day. I dont think there is a day that I go without checking my email, doing an assignment or looking up something. Do you think that teachers are starting to use the interent more and more in their classes, whether it's assignments or activities or quizzes?
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