Is environmentalism a threat or an opportunity to businesses?

Environmentalism is definitely more of an opportunity for marketers, especially now and days. More and more people are "going green" and are more environmentally friendly. It is something I hear about a lot now and people are becoming more and more interested in a more environmentally friendly world. If companies choose to ignore the fact that more and more people are going green, this could be a serious threat to those companies.

I currently work at target and we now have reusable bags. They are a few dollars a bag I believe but they are totally worth it if you want to stay away from plastic. I dont think people realize how many plastic bags we go through with every customer so I think it's great that target is now offering these reusable bags. During black friday we also gave away free reusable target bags to the first 500 guests which helped promote them. We also keep them by the registers and throughout the store so guests can see them. I know hannahfords also has reusable bags as well as many other companies in Keene. Most people dont have reusable bags but it gives those who are environmentally conscious a way to help the environment while shopping.

Companies that market products that are environmentally may have a competative advantage over those who are not. With more and more people becoming aware of the environment, it is important for companies to show they are also aware if they want environmentally friendly individuals shopping in their store.

The only question I really have is why haven't more companies gone green? Is it because it is to expensive or do most companies just not care?