In response to Joe Cretella's question

If companies did not care about the marketing environment would people still value their product and continue to buy it?

I'm going to say no to this question because if a company doesn't market something that I believe in, then I wont shop at that particualr store or buy their products anymore. The great thing about the companies now and days is that there is so many of them. If I cant get what I'm looking for at one place, then there are a ton of others where I will be able to find it. If a company doesn't care about the environment and refuses to market it, then I will go to another company that does. This is how environmentalism could be a threat to companies because if a company doesn't want to market the environment, they could loose a whole lot of business from customers. Companies should be looking for the consumers wants and needs and if everyone is beginning to have the going green mentality, then companies need to start adapting to that and change their ways if they want business from people.

My question is do you think that if people find that a certain company they shop at or work for doesn't market something they believe in, will that person most likely stay or leave that company and go elsewhere? Or will they stay and be unhappy, considering the current job market?