Friday, February 5, 2010

In response to Joe Cretella's question

If companies did not care about the marketing environment would people still value their product and continue to buy it?

I'm going to say no to this question because if a company doesn't market something that I believe in, then I wont shop at that particualr store or buy their products anymore. The great thing about the companies now and days is that there is so many of them. If I cant get what I'm looking for at one place, then there are a ton of others where I will be able to find it. If a company doesn't care about the environment and refuses to market it, then I will go to another company that does. This is how environmentalism could be a threat to companies because if a company doesn't want to market the environment, they could loose a whole lot of business from customers. Companies should be looking for the consumers wants and needs and if everyone is beginning to have the going green mentality, then companies need to start adapting to that and change their ways if they want business from people.

My question is do you think that if people find that a certain company they shop at or work for doesn't market something they believe in, will that person most likely stay or leave that company and go elsewhere? Or will they stay and be unhappy, considering the current job market?

Is environmentalism a threat or an opportunity to businesses?

Environmentalism is definitely more of an opportunity for marketers, especially now and days. More and more people are "going green" and are more environmentally friendly. It is something I hear about a lot now and people are becoming more and more interested in a more environmentally friendly world. If companies choose to ignore the fact that more and more people are going green, this could be a serious threat to those companies.

I currently work at target and we now have reusable bags. They are a few dollars a bag I believe but they are totally worth it if you want to stay away from plastic. I dont think people realize how many plastic bags we go through with every customer so I think it's great that target is now offering these reusable bags. During black friday we also gave away free reusable target bags to the first 500 guests which helped promote them. We also keep them by the registers and throughout the store so guests can see them. I know hannahfords also has reusable bags as well as many other companies in Keene. Most people dont have reusable bags but it gives those who are environmentally conscious a way to help the environment while shopping.

Companies that market products that are environmentally may have a competative advantage over those who are not. With more and more people becoming aware of the environment, it is important for companies to show they are also aware if they want environmentally friendly individuals shopping in their store.

The only question I really have is why haven't more companies gone green? Is it because it is to expensive or do most companies just not care?

Sunday, January 31, 2010

In response to Deanna's question

There are many ways to get prepared for an interview. I haven't had an interview recently but the last one I did have, I wasn't really prepared for. I still ended up with the job but there were ways I could have done better. One thing that you should do before an interview is learn all about the company you are having an interview with. This shows them that you are interested in the company and what they are all about. Interviewing with confidence and giving well spoken answers is also very important. Eye contact and speaking clearly to the person who is interviewing you is another key aspect of the interview process. If you are looking down and not speaking loud enough you probably wont get the job. Dressing appropriately is also very important. If you go into an interview wearing jeans and a t-shirt, they probably wont even take the time to interview you. Going in to the interview with an extra couple copies of your resume is also a nice little tip, this way if the boss or interviewer doesn't have it when they should, you have an extra to hand out. It shows that you are on top of things.

I know there are many of other little tips and information about going for an interview, can anyone think of any others that I didn't mention? Anything that can help you leave the interview with a job or feeling good about the entire interviewing process you completed?