Before I buy something, I always go online and read reviews, to see what people have to say. Even if I read a bad review though, it may not stop me from buying it. Do you also do this?
I actually do this myself all the time. I see a products advertised on television and the interent all the time and find myself looking them up. I try to go to a website that has other peoples responses to the product and see that they have to say. Sometimes they are rated by stars, so 4 out of 5 stars is good where as 1 out of 5 is terrible. But even with horrible reviews, if I think the product looks cool or interesting I will buy it anways.
One thing I do realize more now is that the reviews people give actually help. I think it's really nice of people to go online and tell you how a product is before you go and spend a bunch of money on it. They are saving you time and money on something that they may have already wasted their money on and for them to take more time out of their day to write a review, it's pretty awesome and helpful. This includes movies too. I find myself looking up reviews on movies before I go out to see one or rent/buy one. I dont want to waste my time on a bad movie and these reviews generally help. Everyone has different views on what a good movie is and so when I read a review, sometimes I will disagree with who ever wrote it because maybe they have a different sense of humor then I do. You can take in information and opinion any way you like.
What I like about reviews is you have the option of looking them up or you can go out and buy whatever it is you want to buy without anyones opinion. I definitely think that reviews are helpful and I have not bought a product before because it got a lot of horrible reviews. If there is one bad review in there the chances of my purchasing it are pretty high but if all the reviews are horrible, then I wont.
The internet is so helpful with reviews on products and services. Do you ever find yourself looking up movie information and reviews before you go buy them and or see them in the theature? I actually went to a movie recently and they are adding commercials to the previews now, what do you think about this? Do you find it annoying and unnecessary like I do?
Friday, February 26, 2010
Tuesday, February 23, 2010
Response to article questions
I think one of the biggest advantages of direct mail is its ability for a people to make personal contacts with one another. Emailing is definitely easier especially if you have a P.O. Box, but with direct mail, its more personal and may mean more if you are writing to a family member or friend. Direct mail is beneficial to everyone because everyone gets mail and has an address. If a person chooses not to use the interent, whether they are from an older generation or dont have the money for the technology, then they wont receive important mail and or mail from a company trying to promote a new product or sale. Emails and electronic means of marking are so easy to erase, and if the only way a company reaches out to people is by email, then most of their mail is probably erased or sent to the junk mail folder. Direct mail is still a very important for companies to do if they want to reach new customers and get their product out there.
Barcodes seem promising but concerns with their use are the fact that most people dont have a barcode scanner device. People will need something to be able to read these bar codes which could cost people more money then they are willing to pay. Barcodes seem more like our generation, most of the older generations dont like technology or like the simple things technology offer which definitely isn't the barcode idea. It is definitely a neat idea and shows promise.
E-marketing has already started to take over traditional forms of marketing. Most companies have their own website online which allows you to shop their products and see their sales. You are able to create an account with the most companies online and instead of going to the store, you can order online and have it shipped to your home. It's in the companies best interest to have a website especially these days because if they dont, then most people will go to another company website that does. I think companies will still send direct mail but phone calls will and already are decreasing. Most people don't like phone calls and get annoyed by them if its people they dont know, so having more of an e-marketing approach will only help companies in the long run.
Big companies and corporations are already well known so I think that smaller businesses and companies would benefit more with the use of direct mail. There's a hair cut place in Bratt, Vt that is a small business and on your birthday they send you a card in the mail that gives you a percent off their services and products for one day. They do give you a time limit to go in and use it but it is still nice that they offer you a deal and that they have direct mail. Most of the customers who go their appreciate it and it helps the company build a more personal relationship with their customers. If the customers like the company then they will also spread the word to their friends so it is important for a company, big or small, to make the customers happy.
I know most companies are trying to go green and if they did market electronically, they would save paper and some company costs, but would the product or service that they are trying to promote succeed without any sort of direct mail?
Barcodes seem promising but concerns with their use are the fact that most people dont have a barcode scanner device. People will need something to be able to read these bar codes which could cost people more money then they are willing to pay. Barcodes seem more like our generation, most of the older generations dont like technology or like the simple things technology offer which definitely isn't the barcode idea. It is definitely a neat idea and shows promise.
E-marketing has already started to take over traditional forms of marketing. Most companies have their own website online which allows you to shop their products and see their sales. You are able to create an account with the most companies online and instead of going to the store, you can order online and have it shipped to your home. It's in the companies best interest to have a website especially these days because if they dont, then most people will go to another company website that does. I think companies will still send direct mail but phone calls will and already are decreasing. Most people don't like phone calls and get annoyed by them if its people they dont know, so having more of an e-marketing approach will only help companies in the long run.
Big companies and corporations are already well known so I think that smaller businesses and companies would benefit more with the use of direct mail. There's a hair cut place in Bratt, Vt that is a small business and on your birthday they send you a card in the mail that gives you a percent off their services and products for one day. They do give you a time limit to go in and use it but it is still nice that they offer you a deal and that they have direct mail. Most of the customers who go their appreciate it and it helps the company build a more personal relationship with their customers. If the customers like the company then they will also spread the word to their friends so it is important for a company, big or small, to make the customers happy.
I know most companies are trying to go green and if they did market electronically, they would save paper and some company costs, but would the product or service that they are trying to promote succeed without any sort of direct mail?
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