Do you find yourself being influenced by e-marketing? What is the most effective way that this type of marketing gets your attention pop-ups, banners, etc.. Do you find yourself reading reviews before buying products?
Yes I do find myself being influenced by e-marketing, but who doesn't. Pop-ups dont really grab my attention, they actually annoy me, especially if you get three or more at one time. Some banners grab my attention more then others and allow me to click on them and go to that site or product thats being promoted. I love the fact that I can go to firms websites online and find the products and the prices that I'm looking for. I can easily pull up a few different sites and compare the same product, but the price may be cheaper at one place then at the other. Maybe the product that I'm looking for isn't even sold at a particular company and I see this while I'm at there site. This allows me to look else where for the product and also saved me time by not going to this place to find the product that they dont carry. I definitely find myself reading reviews before buying certain products, usually if its something that is electronic. I want the best product out there and the best price and if it has a lot of good reviews, the chances of me buying it are high. E-marketing is very useful and all firms should do it if they haven't yet.
Most big firms e-market their products and prices. Do you think more small businesses should e-market more if they don't already?
Friday, February 19, 2010
E-marketing
E-marketing refers to the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the internet. What is great about e-marketing? It gives marketers and customers the ability to share information.
Through firms websites, customers like myself are able to learn about the firms products and prices. This is definitely important for firms to have, especially with the interent becoming more used. The internet is even being added to most cell phones these days and if a firm doesn't have a website, then most customers will go to another company that does have a site. Websites also allow customers to provide feedback mechanisms through which people can ask questions, voice complaints, indicate preferences and even communicate their needs and desires.
I currently work at Target and this firm does have a website. Customers are able to go to target.com and look up our products and our prices. Our website also allows them to see if we carry that product in their local stores because there are so many targets out there and not every single target has the same products. Customers can also go to target.com and voice their complaints and make suggestions. These results come to our store and then during the morning huddles (team member gathering), we are read the results and come up with ways to improve if the feedback is poor.
The internet is being used more and more each day. I dont think there is a day that I go without checking my email, doing an assignment or looking up something. Do you think that teachers are starting to use the interent more and more in their classes, whether it's assignments or activities or quizzes?
Through firms websites, customers like myself are able to learn about the firms products and prices. This is definitely important for firms to have, especially with the interent becoming more used. The internet is even being added to most cell phones these days and if a firm doesn't have a website, then most customers will go to another company that does have a site. Websites also allow customers to provide feedback mechanisms through which people can ask questions, voice complaints, indicate preferences and even communicate their needs and desires.
I currently work at Target and this firm does have a website. Customers are able to go to target.com and look up our products and our prices. Our website also allows them to see if we carry that product in their local stores because there are so many targets out there and not every single target has the same products. Customers can also go to target.com and voice their complaints and make suggestions. These results come to our store and then during the morning huddles (team member gathering), we are read the results and come up with ways to improve if the feedback is poor.
The internet is being used more and more each day. I dont think there is a day that I go without checking my email, doing an assignment or looking up something. Do you think that teachers are starting to use the interent more and more in their classes, whether it's assignments or activities or quizzes?
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