Some of the most important characteristics of products are the elements that distinguish them from one another. Product differentiaton is the process of designing and creating products so that people can perceive them as different from competing products. The differences in products may include: styling, price, image, quality and even features. The one way that you can tell the difference between one product and another is by the brand.
Product quality refers to the overall characteristics of a product that allow it to perform as expected in satisfying customer needs. As expected as far ase the product goes means something different to each person. They could believe the product's durability means quality and the product's ease of use also means quality. For me when I say "I want a product with good quality," typically I mean that I want it to last and or not fall apart or break a few days after I buy it.
The level of quality is the amount of quality a product possesses. The quality level of one product is hard to describe unless you compare it to another product that is similar. I just purchased a cord that allows me to play my Ipod through the radio and heard that the less money you spend on one the worse it comes in, so I bought the expensive one and it works great. I went with the brand thats more known and with better quality in comparison to the others.
Consistency of quality is the degree to which a product has the same level of quality over time. This just means that the customers are getting the quality that they expect every time the buy it. I love ocean spray cranberry juice and I know that no matter what store I buy it from, I will still enjoy it.
When you shop in stores or even online do you look for product quality? Or do you not care
and just go for the cheapest product? Do you have certain brands and products you buy every week because you know what to expect from them or do you switch it up and try something new?
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